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Oddity’s Tech-First Beauty Engine Posts 25% Growth, Raising Full-Year Guidance

Published August 6, 2025
Published August 6, 2025
Oddity

Key Takeaways:

  • Oddity beat expectations again, proving its tech-powered beauty model scales with strong profitability.
  • High repeat rates and data-driven personalization continue to fuel brand loyalty and financial visibility.
  • Upcoming Brand 3 signals expansion beyond beauty into medical-grade wellness with long-term growth potential.

Oddity Tech Ltd., the tech-driven force behind Il Makiage and SpoiledChild, delivered a standout second quarter for the period ending June 30, 2025, once again beating expectations and raising its full-year guidance. As a digital-native beauty disruptor, Oddity proves that its tech-driven, consumer-focused model isn’t just innovative; it's scalable and profitable.

A Beauty Platform That Keeps Performing 

  • $241M in revenue, up 25% year over year (YoY)
  • Adjusted EBITDA of $70M, with a 28.8% margin
  • Net income of $49M; adjusted net income of $57M
  • Adjusted EPS of $0.92, beating consensus estimates
  • $815M in cash and equivalents, with no debt

Despite a YoY dip in EBITDA margin—attributed to one-time marketing investments and the ramp up of R&D—the company’s top-line growth, profit generation, and balance sheet strength continued to outperform.

Building the Future of Algorithms

On the earnings call, co-founder and CEO Oran Holtzman opened with conviction. “Oddity’s momentum continued into the second quarter with yet another beat and raise across revenue, profit, and earnings per share.” Holtzman made it clear that this isn’t short-term performance; it's structural.

“Our business is growing with high profitability, multiple engines, and long runways. These strong financials allow us to continue reinvesting in our future, including...

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